positioning | naming | messaging
Traverse is a state-of-the-art amenities center at the heart of a biomedical research campus in South SF that provides culinary, fitness and community experiences. Traverse and its surrounding landscape were designed and built from the ground up to create moments of connection and collaboration.
Working with Noise 13, we brought together a mix of stakeholders, including the building and landscape architects, developers, and food and fitness partners to craft an overarching brand for the center. The brand needed to encompass not only the offerings for tenants, but also the unique aspects of the architecture and the vision for collaborative connections.
In addition to naming Traverse, we also developed names for spaces within it, including the new fitness center, The Source by Exos.
Working with Noise 13, we brought together a mix of stakeholders, including the building and landscape architects, developers, and food and fitness partners to craft an overarching brand for the center. The brand needed to encompass not only the offerings for tenants, but also the unique aspects of the architecture and the vision for collaborative connections.
In addition to naming Traverse, we also developed names for spaces within it, including the new fitness center, The Source by Exos.