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positioning | manifesto
Sysdig, which provides monitoring and security for data containers, had rapidly evolved from a startup with an open-source hero product to an established company with a growing suite of enterprise products. As their audiences expanded from developers and engineers to managers and executives, they needed to communicate highly technical information in a more approachable, friendly way without becoming too "corporate" and losing the passion that the brand had cultivated to date.

The brand promise, At the Heart of Agility, was a nod to their technology (which listens to the kernel, or the "heart” of the operating system) as well as their passion for building technology that solves business challenges.
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This project was done in collaboration with Noise 13.
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