positioning | tagline | messaging | copywriting
What They Needed
Driven by a mission to image the entire earth everyday, Planet provides access to an abundance of data about our world that has never before been possible, with the ultimate goal of democratizing satellite information. Our goal was to create a brand identity that would represent this uncharted endeavor while appealing to those beyond Planet's traditional audience of image analysts and researchers.
What We Did
Working closely with the Planet team, we crafted an inspiring and relevant brand positioning that spoke to the company's current state while remaining scalable for the future. The tagline “See change. Change the world.” helped communicate the brand's essence in a moment, served as a foundation for further external messaging, and led to the development of a powerful new visual identity.
What Happened Next
The new Planet brand, including a new logo, tagline, visual identity, and messaging, went live in the summer of 2016. The iconic logo, dramatic imagery, and clear, poignant language combined to tell a powerful story about how the world will be forever changed thanks to Planet's breakthrough offerings. Planet went public in 2021.
This project was a collaboration with Noise 13.
Driven by a mission to image the entire earth everyday, Planet provides access to an abundance of data about our world that has never before been possible, with the ultimate goal of democratizing satellite information. Our goal was to create a brand identity that would represent this uncharted endeavor while appealing to those beyond Planet's traditional audience of image analysts and researchers.
What We Did
Working closely with the Planet team, we crafted an inspiring and relevant brand positioning that spoke to the company's current state while remaining scalable for the future. The tagline “See change. Change the world.” helped communicate the brand's essence in a moment, served as a foundation for further external messaging, and led to the development of a powerful new visual identity.
What Happened Next
The new Planet brand, including a new logo, tagline, visual identity, and messaging, went live in the summer of 2016. The iconic logo, dramatic imagery, and clear, poignant language combined to tell a powerful story about how the world will be forever changed thanks to Planet's breakthrough offerings. Planet went public in 2021.
This project was a collaboration with Noise 13.