Brand Plume

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positioning | messaging | brand voice | naming | taglines 
Okta is the global leader in identity management. Brand Plume regularly partners with this fast-growing company on  brand strategy and messaging projects throughout the organization.

We've worked on projects including:
  • Annual conference theme and messaging
  • Positioning for developer audience
  • Design personas
  • Positioning / messaging for teams such as Customer First, Brand Design, Okta for Good
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