brand strategy consulting
Okta is the global leader in identity management. For over 3 years Brand Plume partnered with this fast-growing company to deliver brand strategy and messaging projects throughout the organization. Our work included:
- Oktane21 conference theme and messaging
- Positioning and messaging for Customer First, Okta for Good, and developer audience, and more
- Personas
- Product and service naming
- Supporting brand refresh and global rollout