positioning | messaging | activation
The new owners of Manhattan Vintage wanted to transition the brand from a fashion-industry secret to a broader audience, from vintage enthusiasts to vintage curious, and anyone interested in sustainability and circular fashion  We worked with them to develop an authentic and timely positioning, including the tagline “The Future of Fashion is Vintage." Manhattan Vintage rolled out the new tagline, messaging, and suggestions within weeks in time for their fall show, resulting in an immediate increase in dealer and shopper satisfaction. 

This project was completed in partnership with In Other Words.