positioning | messaging | brand voice
Livie and Luca, a beloved brand of kids shoes, needed a brand positioning that captured the energy and ethos of their founder Mitzi while providing actionable guidance for decision-making.
Through research, interviews, and worskhops, we worked closely with the leadership team to articulate and align on their brand. Their new vision, To Awaken Joy as a Force for Change, is now a rallying cry for the brand, both inside and out. With a new brand platform, messaging, and voice principles, the team now has the tools to express their unique positioning, including timelessness and craftsmanship, their commitment to sustainability, and their belief in sparking the unique joy and creativity of children.
Through research, interviews, and worskhops, we worked closely with the leadership team to articulate and align on their brand. Their new vision, To Awaken Joy as a Force for Change, is now a rallying cry for the brand, both inside and out. With a new brand platform, messaging, and voice principles, the team now has the tools to express their unique positioning, including timelessness and craftsmanship, their commitment to sustainability, and their belief in sparking the unique joy and creativity of children.