positioning | naming
As a volunteer with La Cocina food business incubator program, we've supported several talented and highly-driven chefs to develop positioning and names for their nascent businesses through strategy sessions, workshops, and mentorship.

We helped develop several successful food brands, including:
  • Crumble & Whisk Patisserie, an artisanal cheesecake company run by Charles Farrier with a regular presence at Bay Area farmer's markets and a brick and mortar location in Oakland. 
  • Teranga Foods, founded by entrepreneur Nafy Flatley, which includes a pan-African restaurant at La Cocina Municipal Marketplace and a line of bottled baobab drinks.