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positioning | messaging 
For decades, Jay Paul Company has been a leader in Bay Area corporate real estate development. With major new projects, such as 181 Fremont in SF and City View in San Jose, the team at Jay Paul was looking to refresh their brand story, while staying true to the company's history and reputation. 

By working closely with the Jay Paul team, we were able to weave together a story that highlights the company's legacy of conceptualizing and building workplaces of the future -- positioning them as an established leader that's always bringing their industry forward. 

​This project was a collaboration with Noise 13. 
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