positioning | messaging | tone of voice
Greensparc is an edge computing company that has so many benefits (environmental, community, equity) that the leadership struggled with telling a clear, concise story. In addition, their audiences range widely--from global telecoms to Alaskan tribes to universities. We helped them define and articulate the most powerful parts of their offerings while infusing a personality of rugged innovation into the brand. The leadership team saw immediate results with new partnerships, funding sources, and expansion.

This project was completed in partnership with Noise 13.