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naming | messaging | values | campaigns
Included Health (formerly Grand Rounds) is a health technology company that connects patients with clear medical guidance from world-class care providers. As the brand has grown, so have their needs for clear, meaningful, sticky messages for both patients and employers.

We provided Grand Rounds with a range of brand and messaging services over the course of several years, including:
  • Product Naming
  • Audience Personas
  • Patient Recruitment Campaign
  • Core Values
  • Descriptive Tagline 

Since 2015, when we first began working with them, Grand Rounds raised over $90M in funding and continues to be recognized as a leader in technology that improves patient outcomes. 

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