positioning | brand architecture | brand voice | messaging
Galvanize, a leader in engineering bootcamps, had refined their core offerings and was ready for a brand refresh that reflected their future strategy. They also needed solve a vexing challenge - how to incorporate Hack Reactor, a well known brand with strong market resonance, into their portfolio of offerings.
With a combination of in-depth research and stakeholder workshops, we aligned the team around a brand positioning for Galvanize that reflects its ambition, as well as a brand hierarchy that clarifies the relationship with Hack Reactor while retaining its value. Next, we translated this into external key messaging and tone of voice. We partnered with the creative team at Noise 13 to deliver a visual identity for the family of brands, connecting them through logo and color and a flexible system for growth.
“You gave us an enriched understanding of our brand and pushed our limits.”
- VP Marketing, Galvanize
This project was completed in partnership with Noise 13.
With a combination of in-depth research and stakeholder workshops, we aligned the team around a brand positioning for Galvanize that reflects its ambition, as well as a brand hierarchy that clarifies the relationship with Hack Reactor while retaining its value. Next, we translated this into external key messaging and tone of voice. We partnered with the creative team at Noise 13 to deliver a visual identity for the family of brands, connecting them through logo and color and a flexible system for growth.
“You gave us an enriched understanding of our brand and pushed our limits.”
- VP Marketing, Galvanize
This project was completed in partnership with Noise 13.