positioning | messaging | activation
Bloomreach, a leader in AI for e-commerce, had defined a new vision for the company, but needed help activating it in order to gain traction in a new market and grow sales. We developed positioning platforms for the company’s two main products and for their partner audience. Our brand promise, Limitless, became the basis of a major advertising campaign. We subsequently helped to craft the overall theme, panel discussions, and CEO keynote for the 2024 Bloomreach Edge Summit.
This project was completed in partnership with In Other Words.
This project was completed in partnership with In Other Words.