positioning | messaging | brand voice
 Adventr is a drag-and-drop interactive content builder that's ushering in a new era of experiences. Born from a community of creatives, they are about democratizing and pushing the boundaries of interactive, immersive content. Our challenge was to develop  positioning and messaging that would articulate this sense of rebellious freedom while grounding the brand in what they deliver today. The positioning work led to a bold brand identity and has helped accelerate Adventr’s growth. Our brand work is featured in the book “Designing Brand Identity” and identity is a Graphis award winner.

This project was completed in partnership with Noise 13. Their case study page demonstrates the full range of this bold, engaging identity system.