brand positioning | content
What They Needed
With less than three months to go until launching at Dreamforce ‘14, cloud software company Vlocity needed to articulate its brand platform and produce a large amount of content - fast.
The brand needed to work for company as a whole, but also be flexible enough to work across a range of industries, from healthcare and insurance to telco and government. And it needed to be powerful and clear enough to introduce the world to a new concept: “The Industry Cloud.”
What We Did
Working with a core team of product, marketing, and industry leads, Brand Plume led a series of workshops to uncover the company's unique attributes and the needs of its audience members across all verticals. We used this to develop a brand platform, which was embraced by the CEO and leadership team.
We then worked directly with VPs across all industries to develop content for the company's launch, including web copy, blog posts, data sheets, Dreamforce promotional content, and the script for the Vlocity intro video:
With less than three months to go until launching at Dreamforce ‘14, cloud software company Vlocity needed to articulate its brand platform and produce a large amount of content - fast.
The brand needed to work for company as a whole, but also be flexible enough to work across a range of industries, from healthcare and insurance to telco and government. And it needed to be powerful and clear enough to introduce the world to a new concept: “The Industry Cloud.”
What We Did
Working with a core team of product, marketing, and industry leads, Brand Plume led a series of workshops to uncover the company's unique attributes and the needs of its audience members across all verticals. We used this to develop a brand platform, which was embraced by the CEO and leadership team.
We then worked directly with VPs across all industries to develop content for the company's launch, including web copy, blog posts, data sheets, Dreamforce promotional content, and the script for the Vlocity intro video:
What Happened Next
Vlocity was a big hit at Dreamforce and the company was thrilled with the launch. According to Vlocity’s VP of Products:
“Vlocity's launch at Dreamforce was a huge success. From our beautiful new website to our Vlocity presentations, videos and booth at Dreamforce, we put an incredible foot forward in introducing Vlocity to the CRM and in particular Industry CRM marketplace.”
Vlocity was a big hit at Dreamforce and the company was thrilled with the launch. According to Vlocity’s VP of Products:
“Vlocity's launch at Dreamforce was a huge success. From our beautiful new website to our Vlocity presentations, videos and booth at Dreamforce, we put an incredible foot forward in introducing Vlocity to the CRM and in particular Industry CRM marketplace.”
Brand Plume continued to work with Vlocity for two years following the company's launch, producing a wide range of content, including white papers, case studies, video scripts, blog posts, and more. Here are just a few of the many pieces we developed: