brand positioning | brand manifesto
Sysdig, which provides monitoring and security for data containers, had rapidly evolved from a startup with an open-source hero product to an established company with a growing suite of enterprise products. As their audiences expanded from developers and engineers to managers and executives, they needed to communicate highly technical information in a more approachable, friendly way without becoming too "corporate" and losing the passion that the brand had cultivated to date.
The brand promise, At the Heart of Agility is a nod to their technology (which listens to the kernel, or the "heart” of the operating system) as well as their passion for building technology that solves business challenges.
This project was a collaboration with Noise 13, where Miriam is the Director of Strategy.
The brand promise, At the Heart of Agility is a nod to their technology (which listens to the kernel, or the "heart” of the operating system) as well as their passion for building technology that solves business challenges.
This project was a collaboration with Noise 13, where Miriam is the Director of Strategy.