positioning | messaging
What They Needed
iLab is a set of programs and physical places within the San Francisco Unified School District designed to inspire, nurture, and bring to life innovative ideas in the classroom and beyond. The iLab team needed to raise awareness and attract interest among SFUSD employees through a compelling brand identity and messaging.
What We Did
Through primary research and workshops with the core iLab team, including teachers and administrators from across the district, we focused on getting into the minds of the audience – SFUSD employees – and understanding what iLab could uniquely offer them.
What Happened Next
After crystalizing the insights from the workshop into a creative brief, our partner studio1500 developed a new brand identity and key messages, as well as a printed brochure.
This project was a collaboration with studio1500.
iLab is a set of programs and physical places within the San Francisco Unified School District designed to inspire, nurture, and bring to life innovative ideas in the classroom and beyond. The iLab team needed to raise awareness and attract interest among SFUSD employees through a compelling brand identity and messaging.
What We Did
Through primary research and workshops with the core iLab team, including teachers and administrators from across the district, we focused on getting into the minds of the audience – SFUSD employees – and understanding what iLab could uniquely offer them.
What Happened Next
After crystalizing the insights from the workshop into a creative brief, our partner studio1500 developed a new brand identity and key messages, as well as a printed brochure.
This project was a collaboration with studio1500.