brand positioning | naming | content
What They Needed
Scope AR is an augmented reality company currently focused on industrial applications. This revolutionary technology has the power to vastly alter the efficiency, accuracy, and safety of industrial settings, yet many potential customers either aren't aware of the technology, or don't believe it's yet ready for prime time.
What We Did
Brand Plume, in partnership with Noise 13, worked closely with the Scope AR team to develop a brand positioning that would stand out from the competition while conveying that this advanced technology is accessible and highly effective today. We also led a naming process for one of their key products - WorkLink - and developed external messaging about the brand and its offerings.
What Happened Next
The new positioning - human, approachable, and relevant to industrial customers - served as the inspiration for a revised logo, visual identity, and website, which went live in the summer of 2016.
Scope AR is an augmented reality company currently focused on industrial applications. This revolutionary technology has the power to vastly alter the efficiency, accuracy, and safety of industrial settings, yet many potential customers either aren't aware of the technology, or don't believe it's yet ready for prime time.
What We Did
Brand Plume, in partnership with Noise 13, worked closely with the Scope AR team to develop a brand positioning that would stand out from the competition while conveying that this advanced technology is accessible and highly effective today. We also led a naming process for one of their key products - WorkLink - and developed external messaging about the brand and its offerings.
What Happened Next
The new positioning - human, approachable, and relevant to industrial customers - served as the inspiration for a revised logo, visual identity, and website, which went live in the summer of 2016.