Brand Plume

  • What We Do
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  • About
  • What We Do
  • Case Studies
  • Clients
  • About
Picture

naming | messaging | values | campaigns
​What They Needed

Grand Rounds is a fast-growing health technology company that connects patients with clear medical guidance from world-class care providers. As the brand has grown, so have their needs for clear, meaningful, sticky messages for both patients and employers.

What We Did 

Through collaborative workshops, independent research, and creativity, we've provided Grand Rounds with a range of brand and messaging tools over the course of several years, including:
  • Product Naming
  • Audience Personas
  • Patient Recruitment Campaign
  • Core Values
  • Descriptive Tagline 

What Happened Next

Since 2015, when we first began working with them, Grand Rounds has raised over $90M in funding and continues to be recognized as a leader in technology that improves patient outcomes. 

          Ready to chat branding? Email: miriam (at) brandplume.com