naming | messaging | values | campaigns
What They Needed
Grand Rounds is a fast-growing health technology company that connects patients with clear medical guidance from world-class care providers. As the brand has grown, so have their needs for clear, meaningful, sticky messages for both patients and employers.
What We Did
Through collaborative workshops, independent research, and creativity, we've provided Grand Rounds with a range of brand and messaging tools over the course of several years, including:
What Happened Next
Since 2015, when we first began working with them, Grand Rounds has raised over $90M in funding and continues to be recognized as a leader in technology that improves patient outcomes.
Grand Rounds is a fast-growing health technology company that connects patients with clear medical guidance from world-class care providers. As the brand has grown, so have their needs for clear, meaningful, sticky messages for both patients and employers.
What We Did
Through collaborative workshops, independent research, and creativity, we've provided Grand Rounds with a range of brand and messaging tools over the course of several years, including:
- Product Naming
- Audience Personas
- Patient Recruitment Campaign
- Core Values
- Descriptive Tagline
What Happened Next
Since 2015, when we first began working with them, Grand Rounds has raised over $90M in funding and continues to be recognized as a leader in technology that improves patient outcomes.